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      MBA Essay范文:Quality Management at McDonald's麥當勞的質量管理

      時間:2021-09-16 09:39來源:www.nguoikontum.com 作者:cinq 點擊:
      MBA Essay范文參考-麥當勞的質量管理,本文是一篇留學生MBA Essay范文,主要內容以麥當勞作為研究對象,通過解釋質量管理的相關定義和內容,對麥當勞的質量管理進行分析研究,是一篇優秀的MBA Essay范文。內容除了介紹麥當勞的發展歷史和質量管理方面的措施,還通過SWOT分析給出相關建議。在格式上也完全符合國外MBA Essay格式要求。下面就一起來看以下:
      MBA Essay范文
      MBA Essay范文
      質量管理是對確定和實施質量方針所涉及的活動和職能的管理。它確保相關的組織、產品或服務是一致的。質量管理的四個主要組成部分是質量計劃、質量控制、質量保證和質量改進。質量管理的目的不僅是關注產品和服務質量,而且關注實現質量的不同途徑。國際質量管理標準(ISO 9001:2008)和其他組織規定的質量管理主要負責人如下:
      Quality management is the management of activities and functions which are involved in determination of quality policy and its implementation. It ensures that the relevant organization, product or service is consistent. The four main components of quality management are quality planning, quality control, quality assurance and quality improvement. The aim of quality management is not only to focus on product and service quality, but also pay attention to the different ways to achieve it. The main principals of quality management as defined by International Standard for Quality Management (ISO 9001:2008) and other organizations are following:
      Customer focus 以客戶為中心
      Leadership 領導力
      Process approach 過程方法            
      Involvement of people  人的參與
      Benchmarking 標桿管理
      Continuous improvement 持續改進
      System approach to management 系統管理方法
      Factual approach to decision making 基于事實的決策
      Mutually beneficial supplier relationship 互利供應商關系
      本文對麥當勞的質量管理進行了詳細的分析。該報告包括歷史,戰略,質量控制和供應,物流和庫存管理的國有公司。
      In this work, a detailed analysis of quality management of McDonald’s is presented. The report include the history, strategy, quality control and the supplies , logistics and inventory management of the stated company.
      McDonald’s HISTORY 麥當勞的歷史
      麥當勞公司成立于20世紀40年代。它是世界上唯一在全球市場上建立連鎖體系的快餐業。麥當勞的主菜單包括一些享譽全球的食物,如四分之一磅大薯條、炸薯條和雞塊。早餐他們供應香腸加雞蛋。今天,它是一個著名的和領先的食品服務零售商。它在100多個不同的國家擁有35000多家當地食品連鎖店。麥當勞的員工總數約為190萬人,每天為全球7000多萬顧客提供服務。圖1顯示了麥當勞快餐的圖片說明。該公司采用分銷銷售方式,80%以上的餐廳由獨立和本地經銷商經營。這家餐廳在1940年由迪克和麥當勞兩兄弟創辦,他們都是初學者,但現在麥當勞蝎子是當今世界快餐業的主要利益相關者之一。這家連鎖店的妙處在于,他們不僅銷售他們的主要產品,而且還根據當地國家或地區的要求改變產品類型和成分。而且每年他們都會推出新的產品和方案來吸引顧客。他們最近的菜單包括各種漢堡和三明治、雞肉和魚、各種早餐選擇、沙拉、零食和配菜、飲料以及甜點和奶昔。為了參與競爭并成為當今競爭激烈的國際市場的主要利益相關者,麥當勞正在使用運營管理系統。
      McDonald’s Corporation was established in 1940s (McDonald’s, 2014). It was the only fast food industry in the whole world who has started a chain system in global market. The main menu of McDonald’s includes some of the global world renowned foods like Big Quarter Pounder, French Fries and Chicken Nuggets. In breakfast they serve Sausage McMuffin with egg. Today it is one of the famous and leading food service retailer. IT has more than 35,000 local food chains (restaurants) in more than 100 different countries (McDonald’s, 2014). The total employees of McDonald’s are approximately 1.9 million and it serves more than 70 million customers every day around the world (McDonald’s, 2014) (Steve, Dudley, Hazen, 2012). A pictorial description of quick facts of McDonald’s is shown in Fig. 1. The corporation has distributed sale approach and more than 80% of its restaurants are ran by independent and local distributors. The restaurant was started by only two brothers Dick and McDonald’s in 1940, they were beginners but now McDonald’sCorporations is one the main stakeholder of fast food industry of today world. The beauty of this chain is that they did not only sale their main products but they also change the product type and its ingredients according to the local country or region requirement. Also every year they introduce new products and schemes to attract their customers. Their recent menu includes a wide range of Burgers & Sandwiches, Chicken & Fish, various Breakfast options, Salads, Snacks & Sides, Beverages, and Desserts & Shakes (McDonald’s, 2014). For competing and to be a main stakeholder of today competitive international market, McDonald’s is using an operational management system (William, 2008).
       
      Figure 1 Quick overview of McDonald’sCorporation
      COMPANY STRATEGY 公司戰略
      麥當勞的品牌使命是“成為顧客最喜愛的飲食場所和方式”。麥當勞的全球業務圍繞著一個名為“制勝計劃”的全球戰略展開。這一策略的核心是為客戶提供最佳的卓越體驗。該組織遵循“人、產品、地點、價格和促銷”的動機。麥當勞希望成為世界上最好的快餐連鎖店,為每一位顧客提供高品質的食物,在一個干凈的環境中,以非凡的服務和巨大的價值。
      The brand mission of McDonald’sis “To be our customer’s favorite place and way to eat and drink” (McDonald’s, 2014). The global world operations of McDonald’sare aligned around the worldwide strategy called “The Plan to Win”. This strategy is centered on the best exceptional experience for the customers. The organization follows the motive of “People, Products, Place, Price and Promotion” (McDonald’s, 2014). McDonald’s wants to become the world’s best quick service fast food chain which provides high quality food to its each and every customer every time, in a clean environment with extraordinary service and great values.
      麥當勞采用的戰略是差異化和成本領先戰略。麥當勞致力于為人民服務。它為每個員工提供平等的機會。他們培養領導者,并根據他們的成就給予獎勵。這家公司相信,一支由受過良好訓練、具有不同背景和經驗的人組成的團隊,在競爭環境中以高度的敬業精神共同工作,是他們成功的關鍵。
      The adopted strategies by McDonald’s are differentiation and cost leadership strategies (Operations Management in McDonald’s, 2014). McDonald’s is committed to its people. It provides equal opportunity to each employee. They develop leaders and reward them according to their achievements. This firm believes that a team of well-trained individuals with different background and experiences, working together in a competitive environment with high level of commitment is their key to success.
      QUALITY CONTROL 質量控制
      McDonald’s has a set of management teams for the inspection of food item quality and their control for the successful business. Quality service and quality control are properly checked by the management team. The quality management team deals with the quality service and quality control as given below.
      Quality service 優質服務
      The food- The quality of meat, bun, vegetables etc should be good and up to the standard.
      The Employees- The quality management team has a look at the timing, neat dress and cleanliness of an employee. The team work is always preferred in the McDonald’s to get maximum benefits.
      The Restaurant- The management team looks that the restaurant should be clean, tidy and sparking. While they also tried to provide the fast, accurate and friendly service.
      Quality control 質量控制
      The quality management team makes it sure to fulfill the basic criteria set for the operation of McDonald’s. They also listen and get feedback from the customer to make their business improve. They also have a relationship with the scientific community to provide best and safe food among the people. They tried to have solutions for special health issues among children, and prepare a hygienic food for them.
      There is no compromise on quality and quality control, the one of the reason for the successful development of McDonald’s all around the world. The inspection is done on all McDonald’s franchise and it is also a part of their strategy. HACCP (Hazard Analysis & Critical Control Point)is the applied system of McDonald’s to keep nice and good food items to the customers. The quality management team also looks at the diet contents and nutrition of each food items and is given in Table 1. The health related issues are handled by the quality management team and nutrition is properly controlled.
      Table 1 Nutrition of McDonald’s food.

       
      SWOT ANALYSIS SWOT分析
      The pictorial description of SWOT is shown in Figure 2. On the basis of environmental analysis of McDonald’s, the structural analysis of fast food industry, and the assessment of internal resources of the company, following strengths, weaknesses, opportunities and threats are there for McDonald’s:
      Figure 3 SWOT description  
      (S)trengths
      McDonald’s holds a very strong brand name worldwide.
      They have large partnerships with other companies that provide them with their desired products; this increases the goodwill of the company.
      McDonald’s is one of the most reputed firms who are socially responsible.
      Self-service criteria save a lot of cost.
      Loyal employees & management & customer are their biggest strength.
      McDonald’s makes sure that cultural & regional barriers are kept in mind while providing food to different countries.
      Clean environment and play areas for children where they can enjoy their time.
      (W)eaknesses
      The weakness that hits the list of employee turnover rate. Every year many of their employees are fired out of the restaurant.
      McDonald’s mostly advertises products and food items that targets children.
      Health conscious people often complain that they do not provide us with the organic and healthy food. This becomes their weakness when they get in the complaints.
      They also face quality issue at times. This affects the business as they are running the outlet worldwide, if one franchise gets affected others also get a bad name.
      (O)pportunities
      It can open up online services for their customers so that they can easily order their desired meals sitting at home.
      Discounts given on every food item may help them gain more customers.
      They can go for a joint venture with the retailers they work with.
      They can introduce healthy hamburgers and healthy drinks for the people who are health conscious.
      In order to be environment friendly, they can use packing material which can be recycled later or material that does not create pollution.
      (T)hreats
      Emerging competition of similar outlets is becoming a problem for McDonald’s.
      Health issue also becomes a problem when it comes to food.
      As it is a multinational food outlet, fluctuations in the currency of other countries becomes a problem for such companies.
      Recession in any country would definitely affect the whole outlet worldwide.
      People facing heart problems and obesity accuse McDonald’s for not providing them with the healthy food.
      They have a threat of local food outlets in different countries.
      McDonald’s is operating in a fully-fledged economy where competition is increasing day by day therefore they should work effectively to overcome their drawbacks because of the recession.
      Recommendations 建議
      Reduction of employee training spending (lowering employee turnover).
      In order to reduce of employee training spending and to lower turnover, I would like to suggest:
      To give the job just for highly motivated people. It means, that they are going to be loyal and not to leave job so fast;
      New employees would be trained by employees, who are working longer. In this way, company reduces training spending, new employees are trained by the people, who are working inside the company and do the same things every day.
      To motivate employees and always take care about their expectations. It can be money premiums for good working in the end of the month (or year), some employees parties, ’’Employee of the week (month)’’ competition.
      To make a line of organic food in their menu and take a look what is more popular and healthy for their customers. If it is going more popular than usual menu food, it is more worth to make all food in organic way, even it is more expensive. First of all, people like what is natural, and then they are interested in the price.
      To make big advertisement companies declaring organic food pluses and make it more popular in such way. Many people loves McDonald’s food, so it has an authority and can show good example of necessity of organic food in people life and compare how organic and usual McDonald’s food effect customers’ health and all the nature about them.
      Advantages of human health problems (improvement of products)
      McDonald’s is big food supplying company, and all of us know, how food affects our health. It is one of the main factors, what built our body and strength our brains. Knowing that, McDonald’s should:
      Suggest just high quality, improved products, which is full of vitamins and minerals. So, it means that the company must improve their products, all the food must be certificated and fit for all healthy food standards.
      Be in a contact with suppliers, who supply products for McDonald’s food and always check if the products is natural, high standard and healthy for all of age customers.
      Contact with doctors, scientist and improve their products to fit for all of age customers, even they have some problems with their stomach. It means to make measures and find what the best is for all possible customers.
      More Healthy Choices
      McDonald’s should develop menu choices that are healthy and socially acceptable.
      It is possible to develop a menu that people will enjoy and that also fits into the original “Speedy Service” model the company introduced in the 1950’s.
      Use local food sources where possible.
      Using local sources decreases the time to market, and also decreases the use of fuel to transport goods.
      Increase presence in Asian countries
      McDonald’s has most certainly had a profound effect on China.
      When the first McDonald’s opened in Beijing more than a dozen years ago, 40,000 people lined up to observe a Big Mac and get their picture taken with the infamous Ronald McDonald.
      McDonald’s is growing faster in China than in the United States.
      McDonald’s owns & operates more than 600 stores across 105 cities in China.
      More than 100 more McDonald’s stores will be added annually to Chinese cities within the coming years.
      CONCLUSIONS 結論
      McDonald’s is operating in Pakistan as very profitable organization. In this project we struggled to study the management behaviour of McDonald’s starting from its history to its vision and mission statements in which explained the historical of McDonald’s of how it entered Pakistan’s market and the expansion of its business in various cities. Moreover we also explained about its and services which are offered in Pakistan by McDonald’s as their revenue generating products and services. I addition to that we researched all their product line.
      We also explained the organizational structure of McDonald’s. In that we explained the hierarchal structure of McDonald’s. As a gigantic organization of the world need to build their strong organizational structure so does McDonald’s. Its works on the basis of vertical and horizontal coordination. All the executives from up to the lower management on making it a successful organization.
       
      MBA Essay范文結論中還解釋了麥當勞的組織結構。解釋了麥當勞的等級結構。作為世界上一個龐大的組織,麥當勞需要建立強大的組織結構。MBA Essay范文提到它的工作是在縱向和橫向協調的基礎上進行的。從上到下的所有管理人員都在努力使它成為一個成功的組織。本站提供各國各專業Essay寫作指導服務,如有需要可咨詢本平臺。


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