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      Assignment范文參考:Final Exam Project 期末考試作業

      時間:2021-06-19 16:28來源:www.nguoikontum.com 作者:cinq 點擊:
      Assignment范文大全——Final Exam Assignment期末考試作業,本文是一篇國外大學International Business的期末作業,根據學生自行選擇的實證對象進行分析研究,Final Exam Assignment一般會要求產品介紹(產品基本情況,目標國家情況、產品SWOT和4P分析),選擇國家環境(例如:法律、宗教、人文、政治、稅收、社會等環境分析,對于產品進入這個國家的好處),進入國家方法 (當地建廠還是和人共同成立當地辦事處等等)以及積極因素、消極因素等方面的分析。
      assignment范文大全
      Assignment范文大全
       
      Abstract 摘要
       
      本人是宏鑫面料家紡有限公司(以下簡稱宏鑫)的市場研發人員,在以下內容中,本人以宏鑫為研究對象。首先用PESTL分析法介紹了英國的宏觀情況,然后用SWOT分析法介紹了宏信的產品特點。最后,通過市場細分理論和4P理論,提出了選擇英國作為宏信市場的好處。
      宏鑫布藝家紡有限公司是一家以研發、生產專業家居布藝產品為主的民營企業。經過十一年的努力,我們公司已在國內市場占有一席之地。隨著國內競爭日益激烈,市場日趨飽和,我公司積極開拓海外市場。最后,決定將公司的產品紅心家紡推向英國市場??谔柺?ldquo;卓越的創新,融合事物和個性”。
      I am a market research & development personnel in Hongxin Fabric Home Textile Co., Ltd. (Hereinafter referred to as Hongxin), in the following content, I take Hongxin as a research object. I first use PESTL analysis to introduce the macro situation in the UK, and then by using SWOT analysis to introduce the characteristics of products from Hongxin. Finally, through market segmentation theory and 4P theory,  I present the benefits of choosing UK as a market for Hongxin.
       
      Hongxin Fabric Home Textile Co., Ltd. is a private enterprise mainly engaged in research, development and production of professional household fabric products. After eleven years of hard work, our company has occupied a place in the domestic market. As the domestic competition is increasingly fierce and the market is approaching saturation, our company aims to actively explore overseas markets. Finally, it decides to promote the company's products: Hongxin home textiles, to the UK market. The slogan is “excellent innovation, blending things and personalities”.
       
      PEST analysis PEST分析
      Political Factors  政治因素
      Britain has a long tradition of parliamentary democracy, it is a constitutional democracy, the monarch is the head of state, the British legislature is the parliament, and the British political system is relatively stable (Pinkerton, 2015).
      Economic Factors 經濟因素
      The United Kingdom is the fifth largest trader of goods in the world, and its dependence on foreign trade is relatively high (Borges et al., 2013). Now, China has become the UK's largest trading partner in Asia, and the UK is also the EU's largest investor in China.
      Social Factors 社會因素
      British people pursue a personalized life, choose to buy consumer goods according to personal preferences, and emphasize individual performance in work and study and social interaction.
      Technological Factors 技術因素
      The UK has developed education and developed science and technology (Dolton and Sandi, 2017). Most of the products that consumers like and use are high-tech, environmentally friendly and beneficial to health.
      Legal Factors 法律因素
      Britain is one of the few countries that do not have a written constitution, the Constitution consists of laws, cases, constitutional conventions, etc., as a member of the European Union, relevant laws enacted by the EU s are binding on judicial proceedings in the UK (Mullenite, 2018).
       
      SWOT analysis SWOT分析
      Strength 優勢
      our company uses patented raw materials with high technology content, they are not only comfortable, healthy, beautiful, durable, flame retardant, environmentally friendly, in line with the relevant quality standards of the British government.
      Weakness 劣勢
      Due to country of origin effect, products from China may not be accepted by British consumers in a short period of time. Our company's brand awareness in the UK is still low.
      Opportunity 機會
      The trade between China and the UK grows continuously, and a large number of Chinese products are beginning to appear in the UK market and are initially recognized by British consumers (Laforet and Chen, 2012).
      Threat 威脅
      Britain may leave the EU, which may affect the UK's foreign trade policy and consumer spending levels. 
      Targeted market 目標市場
      According to income, British consumers can be divided into three levels: the upper, the middle and the lower (Pinkerton, 2015). The lower-level consumers have relatively low incomes, and prices are an important consideration for their purchase of home textile products (Laforet and Chen, 2012). The upper and middle tiers of consumers in the UK are more suitable as target consumers of our products. They have enough purchasing power and they are more likely to accept the relatively high price of our company. At the same time, they will tend to look for beautifully designed, environmentally friendly and healthy home textile products.
      4P Analysis 4P分析
      Product 產品
      Our product strategy is in line with the UK government's legal requirements for the quality of home textile products, and also meets the daily life, consumption habits and needs of the British. 
      Price 價格
      In order to ensure the brand image and positioning, our products are more expensive, the UK's economy is more developed, the per capita consumption level is higher, and there are more middle class and upper class consumers in the UK. We choose the UK as a market to help to achieve their high pricing strategy.
      Place 地點
      The laws and rules of the UK market are mature, fair and transparent, and the quality of business practitioners is high (Borges, 2013). The commercial credit of the whole society is high and the infrastructure is perfect, where both online and offline sales channels can be easily established. Therefore, from the perspective of sales channels, it is suitable for us to choose the UK as a market.
      Promotion 促銷
      The UK has the most developed media in the world, a variety of business information flows quickly (Dolton and Sandi, 2017). British people love life and are willing to pursue a high quality of life. This is very beneficial for us to implement its own promotion strategy.
       
      assignment范文大全
      Assignment范文大全
       
      References 參考文獻
      Borges, W. et al. (2013). The emerging political economy of austerity in Britain. Electoral Studies, 32(3), 396-403. 
      Dolton, P. and Sandi, M. (2017). Returning to returns: revisiting the British education evidence. Labour Economics, 48(10), 87-104.
      Laforet, S. and Chen, J. (2012). Chinese and British consumers’ evaluation of Chinese and international brands and factors affecting their choice. Journal of World Business, 47(1), 54-63.
      Mullenite, J. (2018). “A mild despotism of sugar”: Race, labor, and flood management in British Guiana. Geoforum, 21, 11.
      Pinkerton, E. (2015). The role of moral economy in two British Columbia fisheries: Confronting neoliberal policies. Marine Policy, 61(11), 410-419.
       
      Assignment范文應該算的上是留學作業類型中最為常見的形式,無論是日常,還是期末,很多國外大學都會采用Assignment寫作的方式進行。熟練掌握Assignment格式對于留學生來說是相當重要的,本平臺可以針對不同專業不同要求進行Assignment寫作輔導。


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